» Early-stage Startup Mentor and Venture builder helping founders with the business side of their early-stage startup.
Advised 150+ startups. Mentored 20+ startups. 500+ Template users.
Generalist/venture builder/founder:
2012–2014: Worked on a multi award-winning product — learned how even great products can miss product–market fit
2014–2016: B2B sales (lead gen → account management) — youngest promoted to full account holder at a global consultancy firm
2016: Startup Weekend — fell in love with startups
2017–2019: Founded SparMatchMaker (freelancer buddy platform) — failed, learned fast
2018–2019: B2C sales — top performer; improved qualifying + closing with marketing
2019–2021: Scrum Master / ERP specialist — shipped features + negotiated a €1M vendor contract
2021–2024: Venture builder/consultant at Off The Record + freelance — helped 12+ startups go to market (B2B/B2C; software/hardware/FMCG)
2024–now: Freelance in startup programs + building DIY startup tools in Notion (Startups with Els) — mentored 150+ founders; helped 8+ startups go to market
My practices are based on three core values:
Customer centric: focus on understanding and fulfilling the customers needs
Data informed: use facts and numbers to make forward thinking decisions
Lean: make real progress while using your time/resources wisely
My guiding principle:
"Be curious about the problem you're solving.
Know more than anyone else.
Then solve it like no one else does."