Hi, I'm Els Philipp 👋
Hi, I'm Els Philipp 👋
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» Startup Mentor and Venture builder helping founders with the business side of their early-stage startup.
Advised 150+ startups. Mentored 20+ startups. 500+ Template users.
Startup geak since 2016
Startup geak since 2016
Generalist/venture builder/founder:
2012–2014: Worked on a multi award-winning product — learned how even great products can miss product-market fit
2014–2016: B2B sales (lead gen → account management) — youngest promoted to full account holder at a global consultancy firm
2016: Startup Weekend — fell in love with startups
2017–2019: Founded SparMatchMaker (freelancer buddy platform) — failed
2018–2019: B2C sales — top performer; improved qualifying + closing with marketing, optimized internal workflows
2019–2021: Scrum Master / ERP specialist — shipped features + negotiated a €1M vendor contract, ran hackathons
2021–now: Venture builder/startup coach — helped 20+ startups go to market (B2B/B2C; software/hardware/FMCG), mentored 150+ founders
2024-2025: Built and killed WithSAM.ai, an AI mentor for founders
2025–now: Building SAM and other startup tools in Notion (Startups with Els)
My practices are based on three core values:
Customer centric: focus on understanding and fulfilling the customers needs
Data informed: use facts and numbers to make forward thinking decisions
Lean: make real progress while using your time/resources wisely
My guiding principle:
"Be curious about the problem you're solving.
Know more than anyone else.
Then solve it like no one else does."
What clients say
What clients say
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